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Truth is, I feel like most of us need someone to walk us through things that don't have an obvious roadmap. Advertising through Facebook should be straightforward but I know there are so many of us that have mixed feelings about about it.
Why is utilizing Facebook Advertising so difficult for so many photographers? Why is it hard to feel confident that we are using it effectively?
Facebook Ads as a system becomes opaque because Facebook hasn't provided enough resources that provide clarity.
Add to that the fact that you, as a wedding photographer, are trying to use a system designed to be used by every business under the sun. It becomes hard to find information that is truly relevant to you specifically.
I don't think my experience is that different from many other wedding photographers. Three years ago I was going into booking season feeling lost and behind, trying to use a platform without a good strategy in place. I would run ads with big hopes of a positive return on my investment but without an exact picture of what I was doing or the type of client I was hoping to attract.
My situation dramatically shifted once I took ownership of what I didn't know and shifted my energy into embracing learning a new skill in Facebook Ads. I learned quickly that I could create a strategy that could serve a higher purpose and give my Ads more intentionality, beyond using whatever trendy or catchy phrase I could think of or picking whatever my favorite image was at the time.
My biggest takeaway being the I tactics and strategies that I developed that could be applied to anyone, no matter if they are experienced or not in online advertising.
Fast forward to where I am today, I am currently a Facebook Ads mentor, and have been trusted to run ads on behalf of over 50 companies (in addition to continuing to run ads for my own business and grossing 35k a year from its earnings).
The amount of pride I feel is something that I find, honestly, overwhelming. There is something magical about taking accountability for where you are at and making a positive shift forward and it is something that I believe this is possible for everyone.